Bauerfeind with new brand appearance, 09/27/2007
Bauerfeind AG uses a new brand appearance from today:
The Bauerfeind logo will be part and parcel of every design and occupy a prominent position in all publications. The names of the business domains follow the product range.
In future, the Bauerfeind products will be grouped in the domains „Compression Stockings“, „Bandages and Ortheses“, „Inlays and Shoes“ and „Fitted Prosthetic Parts and Materials“. A new domain features „Measuring Equipment“. The portfolio of the latter domain comprises Image 3D, ScanCAM, GloboCAD and MediLogic. This gives the band appearance a clear and simple structure, the domains are self-explanatory also for consumers.
