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Bauerfeind and NBA Announce Global Licensing Partnership

Bauerfeind GenuTrain NBA now available on-court and at retail

ATLANTA – Bauerfeind, a world leader in innovative sports and medical knee supports, and the National Basketball Association (NBA) today announced a new multiyear partnership making Bauerfeind’s GenuTrain NBA an officially-licensed knee support of the league.

"We're very excited about this opportunity to bring our authentic on-court knee supports of the NBA directly to basketball players of all levels," said Warren Colter, CEO, Bauerfeind USA.


The ties between Bauerfeind and the NBA started more than a decade ago when athletic trainers introduced players to the original GenuTrain knee support. The active support has become an integral part of NBA teams’ injury prevention and treatment.


"As athletic trainers for professional athletes, we have a choice in which products we put on our players. Bauerfeind quickly developed a reputation among athletic trainers for reducing pain and swelling while adding stability – all without bulky hinges," said Joe Sharpe, Chairman of the National Basketball Athletic Trainers Association (NBATA) "As the association’s trusted brand of braces and supports, Bauerfeind received our full recommendation to the NBA."

Bauerfeind’s official brand ambassador is Dallas Mavericks’ power forward and 13-time NBA All-Star Dirk Nowitzki. "I’ve been a fan of Bauerfeind products for many years now," said Nowitzki. "I have been able to rely on my body for 21 seasons – and Bauerfeind helps me to do that. Its products are world-class."


The GenuTrain NBA knee support will be available Dec. 12 at sports retail locations nation-wide and at bauerfeind.com. Other markets around the globe will launch in late 2018 and 2019. For more information, visit www.bauerfeind.com.


About Bauerfeind

Founded in Germany in 1929, Bauerfeind is one of the leading manufacturers of sports and medical products including orthopedic braces and supports for every joint and the back, as well as insoles and compression products. Every Bauerfeind product is made in Germany and is designed to help people live fulfilling, active lives, at any age.


Top athletes and athletic trainers across the world put their trust in the outstanding quality of Bauerfeind products. Since 2002, the company has been an official supplier of the German Olympic teams and has been a partner of the Olympic Organizing Committees as the exclusive supplier of braces and supports to all participating nations since 2010.

Bauerfeind products have earned the endorsements of both the National Basketball Athletic Trainers Association (NBATA) and the Professional Baseball Athletic Trainers Society (PBATS) for helping professional athletes perform at their best and recover with confidence.


Bauerfeind is a family-run company with 2,000 employees worldwide and subsidiaries in more than 20 countries, including Bauerfeind USA which was founded in 1985 in Atlanta.

Bauerfeind products are available at medical supply retailers, sports specialty retailers and on www.bauerfeind.com.


About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About the NBATA

Formed in 1971, the National Basketball Athletic Trainers Association (NBATA) is a professional organization of highly skilled certified athletic trainers who provide specialized health care and critical support services to the athletes and organizations of the NBA and the NBA G League.